Design principles for doing business on second life : an immersive ethnographic study

• Main Authors: Azeharie, Reza, Sharma, Ravi S.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models
• Online Access: https://hdl.handle.net/10356/100947; http://hdl.handle.net/10220/18230; http://journals.tdl.org/jvwr/index.php/jvwr/article/view/948
• Institution: Nanyang Technological University

This paper addresses the question of designing a virtual world business. A popular and economically thriving virtual world - namely Second Life 1 - was selected for the research investigation. From an extensive literature review, a conceptual framework was developed in order to model the four most t...