Profiling customers against characteristics of corporate responses to complaints.

• Main Authors: Lim, Shing Yee., Tay, Julynn Chu Ling., Wu, Dominique Jiali.
• Other Authors: Wong, Irene Foong Heng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/10349

This research attempts to draw a link between these two areas of study and find relationships between a number of variables and some aspects of corporate responses. Specifically, it attempts to find out what consumers look for in corporate responses via profiling.