TANGS VivoCity : a study on the effects of store atmospherics factors on customers' Intention to visit.

• Main Authors: Lim, Mabel Hui Fen., Tan, Puey Gek., Huang, Weikun.
• Other Authors: Ho, Mian Lian
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10546
• Institution: Nanyang Technological University

This paper explores the relationship between customers’ intention to visit, perception of overall store atmosphere and customers’ purchase intention with the intention of ultimately affecting store traffic. The study is done in the context of TANGS VivoCity. The hypotheses were tested through data c...