Electronic commerce : online consumers' expectations-it's implications for retailers.
This study attempts to examine the expectations of consumers with regards to e-retailing. The reasons why consumers use or do not use e-commerce, and the various aspects of a e-commerce transactions are studied.
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Main Authors: | Chua, Rinson Hon Liat., Teo, Ping Wei., Toh, Ai Ling. |
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Other Authors: | Speece, Mark William |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/11178 |
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Institution: | Nanyang Technological University |
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