Electronic commerce : online consumers' expectations-it's implications for retailers.
This study attempts to examine the expectations of consumers with regards to e-retailing. The reasons why consumers use or do not use e-commerce, and the various aspects of a e-commerce transactions are studied.
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Main Authors: | Chua, Rinson Hon Liat., Teo, Ping Wei., Toh, Ai Ling. |
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其他作者: | Speece, Mark William |
格式: | Final Year Project |
出版: |
2008
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主題: | |
在線閱讀: | http://hdl.handle.net/10356/11178 |
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機構: | Nanyang Technological University |
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