Study of customer's perception and motivation on online purchasing.
This study focuses on finding the factors that motivate consumers to buy online.
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Main Authors: | Goh, Hweee Hoon., Goh, Su Twan., Chew, Weng Keong. |
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其他作者: | Sakellariou, Christos |
格式: | Final Year Project |
出版: |
2008
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主題: | |
在線閱讀: | http://hdl.handle.net/10356/11609 |
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機構: | Nanyang Technological University |
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