In the media spotlight : a publicity programme for netball Singapore.

• Main Authors: Cher, Ai Loon., Goh, Teck Liang., Liew, Hsueh Leng., Toh, Sally.
• Other Authors: Lee, Wai Peng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1267
• Institution: Nanyang Technological University

This report details the process of how we developed and executed a publicity programme for Netball Singapore (NS). Upon evaluation, we also identified limitations we faced and recommendations for NS.