Staying afloat : the water smarts for survival campaign

Staying afloat : the water smarts for survival campaign

This dissertation is an exercise in applying the principles and techniques of campaign design. In order to do so, it draws on literature from the field which includes Andreasen, Colle, Rogers, Rice and Atkins, Mendelsohn, and Schultz, Tannenbaum and Lauterbom, among others. Further sources have thei...

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Main Author: Fernando, Grace Keng
Other Authors: Holaday, Duncan
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1460
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1460
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spelling sg-ntu-dr.10356-14602019-12-10T13:47:03Z Staying afloat : the water smarts for survival campaign Fernando, Grace Keng Holaday, Duncan Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This dissertation is an exercise in applying the principles and techniques of campaign design. In order to do so, it draws on literature from the field which includes Andreasen, Colle, Rogers, Rice and Atkins, Mendelsohn, and Schultz, Tannenbaum and Lauterbom, among others. Further sources have their origins in organisations and authorities in Singapore, me Internet, The Straits Times and Reuters news service. Also used are a variety of practical methods culled from agencies in Singapore, such as the Ministry of Health and Traffic Police, which produce campaigns here. Other reference points include campaigns conducted in the United States and New Zealand. ​Master of Mass Communication 2008-09-10T08:33:32Z 2008-09-10T08:33:32Z 1999 1999 Thesis http://hdl.handle.net/10356/1460 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Fernando, Grace Keng
Staying afloat : the water smarts for survival campaign
description This dissertation is an exercise in applying the principles and techniques of campaign design. In order to do so, it draws on literature from the field which includes Andreasen, Colle, Rogers, Rice and Atkins, Mendelsohn, and Schultz, Tannenbaum and Lauterbom, among others. Further sources have their origins in organisations and authorities in Singapore, me Internet, The Straits Times and Reuters news service. Also used are a variety of practical methods culled from agencies in Singapore, such as the Ministry of Health and Traffic Police, which produce campaigns here. Other reference points include campaigns conducted in the United States and New Zealand.
author2 Holaday, Duncan
author_facet Holaday, Duncan
Fernando, Grace Keng
format Theses and Dissertations
author Fernando, Grace Keng
author_sort Fernando, Grace Keng
title Staying afloat : the water smarts for survival campaign
title_short Staying afloat : the water smarts for survival campaign
title_full Staying afloat : the water smarts for survival campaign
title_fullStr Staying afloat : the water smarts for survival campaign
title_full_unstemmed Staying afloat : the water smarts for survival campaign
title_sort staying afloat : the water smarts for survival campaign
publishDate 2008
url http://hdl.handle.net/10356/1460
_version_ 1681038887655309312

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