Staying afloat : the water smarts for survival campaign

• 主要作者: Fernando, Grace Keng
• 其他作者: Holaday, Duncan
• 格式: Theses and Dissertations
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• 在線閱讀: http://hdl.handle.net/10356/1460

This dissertation is an exercise in applying the principles and techniques of campaign design. In order to do so, it draws on literature from the field which includes Andreasen, Colle, Rogers, Rice and Atkins, Mendelsohn, and Schultz, Tannenbaum and Lauterbom, among others. Further sources have thei...