Staying afloat : the water smarts for survival campaign

Staying afloat : the water smarts for survival campaign

This dissertation is an exercise in applying the principles and techniques of campaign design. In order to do so, it draws on literature from the field which includes Andreasen, Colle, Rogers, Rice and Atkins, Mendelsohn, and Schultz, Tannenbaum and Lauterbom, among others. Further sources have thei...

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書目詳細資料
主要作者:	Fernando, Grace Keng
其他作者:	Holaday, Duncan
格式:	Theses and Dissertations
出版:	2008
主題:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
在線閱讀:	http://hdl.handle.net/10356/1460
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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