Staying afloat : the water smarts for survival campaign

• المؤلف الرئيسي: Fernando, Grace Keng
• مؤلفون آخرون: Holaday, Duncan
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1460
• المؤسسة: Nanyang Technological University

This dissertation is an exercise in applying the principles and techniques of campaign design. In order to do so, it draws on literature from the field which includes Andreasen, Colle, Rogers, Rice and Atkins, Mendelsohn, and Schultz, Tannenbaum and Lauterbom, among others. Further sources have thei...