Mind the grind

• Main Authors: Chong, Joo Xuan, Foo, Elizabeth Wei Zhi, Tan, Natasha Jing Hui, Teng, Yuxiu
• Other Authors: Kang Hyunjin
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Communication::Communication theories and models
• Online Access: https://hdl.handle.net/10356/147167
• Institution: Nanyang Technological University

Mind the Grind is a preventative health communication campaign that promoted mindfulness meditation as a work-related stress management tool amongst working millennials between 23 and 35 years old. Against the backdrop of the COVID-19 pandemic and normalisation of alternative working arrangements, w...