The role of recommendation agents in relationship marketing for mobile commerce and gaming.

• Main Authors: Muhammad Firdaus Masdar., Low, Kenny Ghim Weng., Luo, Michael Weining.
• Other Authors: Chung Tuck Siong
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing; DRNTU::Business::Information technology::Mobile commerce
• Online Access: http://hdl.handle.net/10356/15232
• Institution: Nanyang Technological University

Through the years marketers has adopted more and more sophisticated and effective ways of marketing their products to consumers. Today, relationship marketing is widely recognized as one of the most important aspects of contemporary marketing strategies. The focus has shifted from a one-off transact...