Towards a local media relations model for public relations practitioners in Singapore.

• Main Author: Mohammad Hisham Hambari.
• Other Authors: Karan, Kavita
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Public relations
• Online Access: http://hdl.handle.net/10356/1618
• Institution: Nanyang Technological University

Media Relations is one of the core functions in the Public Relations profession, with some 90 percent of local PR practitioners stating that it forms their most common job assignment. However there is a gap in expectations. This manifests itself in the hundreds of press releases discarded daily by t...