Channel relationship in China's beer industry : the influences of power in distributor/retailer's satisfaction, dependence and conflict.

A structural model describing the relationships among the bases of power, dependency, perceptions of conflicts and satisfaction was developed and tested in the context of manufacturer-distributor/retailer channel in the Hainan province of China. In total, 35 in-depth interviews with the Hainan beer...

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Bibliographic Details
Main Authors: Shi, James Yu., Teo, Yu Ming., Ng, Kelvin Kwok Hin.
Other Authors: Lee, Don Yao Dong
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/20228
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Institution: Nanyang Technological University
Language: English