Channel relationship in China's beer industry : the influences of power in distributor/retailer's satisfaction, dependence and conflict.
A structural model describing the relationships among the bases of power, dependency, perceptions of conflicts and satisfaction was developed and tested in the context of manufacturer-distributor/retailer channel in the Hainan province of China. In total, 35 in-depth interviews with the Hainan beer...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/20228 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |