Market opportunity analysis of fashion blog-shops in Singapore.

• Main Authors: Tang, Yanting., Tan, Siew Ming., Lim, Ai Yi.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/44143
• Institution: Nanyang Technological University

A new phenomenon in the form of blog shopping is becoming increasingly prevalent amongst Singapore consumers in recent years. Blog shopping refers to the act of visiting online shops which originated from blogging platforms. This study seeks to investigate the phenomenon of blog shopping in Singapore, and also to identify market opportunities for blog-shop owners. In this study, we investigated the different expectations of female blog-shoppers from different age groups, in terms of differing preferences for payment modes, style of apparel, responses towards blogs. We also investigated the reasons why females do not blog shop. In addition, the expectations of blog-shop owners were investigated to identify any potential gaps between expectations of blog-shoppers and blog-shop owners. Finally, after identifying potential gaps or interesting trends, recommendations are provided to blog-shop owners on ways to improve their mode of operations to better meet the needs of blog-shoppers so as to capture a larger market share.