Market opportunity analysis of fashion blog-shops in Singapore.

• المؤلفون الرئيسيون: Tang, Yanting., Tan, Siew Ming., Lim, Ai Yi.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Business::Marketing::Internet
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44143
• المؤسسة: Nanyang Technological University

A new phenomenon in the form of blog shopping is becoming increasingly prevalent amongst Singapore consumers in recent years. Blog shopping refers to the act of visiting online shops which originated from blogging platforms. This study seeks to investigate the phenomenon of blog shopping in Singapor...