Market opportunity analysis of fashion blog-shops in Singapore.

• Main Authors: Tang, Yanting., Tan, Siew Ming., Lim, Ai Yi.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/44143
• Institution: Nanyang Technological University

A new phenomenon in the form of blog shopping is becoming increasingly prevalent amongst Singapore consumers in recent years. Blog shopping refers to the act of visiting online shops which originated from blogging platforms. This study seeks to investigate the phenomenon of blog shopping in Singapor...