Market opportunity analysis of fashion blog-shops in Singapore.

A new phenomenon in the form of blog shopping is becoming increasingly prevalent amongst Singapore consumers in recent years. Blog shopping refers to the act of visiting online shops which originated from blogging platforms. This study seeks to investigate the phenomenon of blog shopping in Singapor...

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Bibliographic Details
Main Authors: Tang, Yanting., Tan, Siew Ming., Lim, Ai Yi.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/44143
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Institution: Nanyang Technological University
Language: English

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