Public self-consciousness and group identification on buying preference.

• Main Authors: Tan, Elsa Hin Hui., Pooh, Karen Chuan Ling., Su, Jie Hui., Tan, Li Ting.
• Other Authors: Wan Ching
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Psychology
• Online Access: http://hdl.handle.net/10356/44284
• Institution: Nanyang Technological University

The current literature has established that public self-consciousness, the disposition to think about how the self is perceived by others, is a predictor of buying reference. As compared to low public self-consciousness, high public self-consciousness has been reported to predict a greater preferenc...