A study on the differences in buying behaviour between teenagers and their parents.

• Main Authors: Koh, Kelvin Leong Poh., Then, Linda Ai Ling., Ng, Veronica Lay Wah.
• Other Authors: Tan Kai Guan, Clement
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51226
• Institution: Nanyang Technological University

We are interested in understanding the way teenagers acquire skills, knowledge and attitudes relevant to their functioning as consumers. There are two aspects to consumer socialisation : • First, we are interested in establishing who are the main external sources of influences. These external sou...