Brand loyalty in green marketing : the pillar of sustainable development

This paper establishes societal, tribal and practical benefits as powerful predictors of green brand attachment and that such attachment can be moderated by a consumer’s self-concept score. The paper also addresses the possible link between brand attachment and loyalty. Past studies on this subject...

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書目詳細資料
Main Authors:	Neo, Lay Peng, Lim, Qi Kai, Chan, Fann Ming
其他作者:	Lang Chin Ying, Josephine
格式:	Final Year Project
語言:	English
出版:	2013
主題:	DRNTU::Business::Marketing::Environmental::Green marketing
在線閱讀:	http://hdl.handle.net/10356/51477
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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