How does priming influence people's decision? Quantitative analysis of EEG and eye movement II
The basic principle of priming involves stimulation of sensitivity to certain stimuli due to previous exposure to related stimulus. Such priming effects could possibly influence attitude and evaluation towards an image. In the realm of advertising, a successful product evaluation would likely depend...
محفوظ في:
المؤلف الرئيسي: | Soh, Wee Liang. |
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مؤلفون آخرون: | School of Electrical and Electronic Engineering |
التنسيق: | Final Year Project |
اللغة: | English |
منشور في: |
2013
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الموضوعات: | |
الوصول للمادة أونلاين: | http://hdl.handle.net/10356/52961 |
الوسوم: |
إضافة وسم
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مواد مشابهة
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