Marketing sports coaching services : assessing trust on social network sites and its relation to purchase intention

Marketing sports coaching services : assessing trust on social network sites and its relation to purchase intention

Coaching has been recognized as a key aspect in improving sports performance alongside the growth of Singapore’s sports industry. Yet, engaging sports coaches has not been a common practice here. Limited research has been done on marketing sports coaching services, especially on increasingly popular...

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書目詳細資料
主要作者:	Koh, Jia Yi
其他作者:	Leng Ho Keat
格式:	Final Year Project
語言:	English
出版:	2017
主題:	DRNTU::Science
在線閱讀:	http://hdl.handle.net/10356/70395
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University
語言:	English

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