Retail Leakage
Previous studies on outshopping have been focusing on identifying outshoppers based on demographic variables and psychographic variables. Although identification of outshoppers is valuable, it is crucial for retailers to understand why consumers engage in outshopping activites. Evaluating the clause...
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2008
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sg-ntu-dr.10356-82612023-05-19T06:09:03Z Retail Leakage Suti Siah, Swee Cheng Wan, Rowena Chan Fong Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Previous studies on outshopping have been focusing on identifying outshoppers based on demographic variables and psychographic variables. Although identification of outshoppers is valuable, it is crucial for retailers to understand why consumers engage in outshopping activites. Evaluating the clauses of outshopping would help retailers in devising retailing mix strategies to reverse this "outshopping" trend. Hence the objective of this research paper is to study and evaluate the influences that motivate Singapore shoppers to outshop in Malaysia. 2008-09-24T07:19:11Z 2008-09-24T07:19:11Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8261 Nanyang Technological University application/pdf |
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Nanyang Technological University |
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NTU Library |
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Asia |
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Singapore Singapore |
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NTU Library |
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DRNTU::Business::Marketing::Consumer behavior |
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DRNTU::Business::Marketing::Consumer behavior Suti Siah, Swee Cheng Wan, Rowena Chan Fong Retail Leakage |
| description |
Previous studies on outshopping have been focusing on identifying outshoppers based on demographic variables and psychographic variables. Although identification of outshoppers is valuable, it is crucial for retailers to understand why consumers engage in outshopping activites. Evaluating the clauses of outshopping would help retailers in devising retailing mix strategies to reverse this "outshopping" trend. Hence the objective of this research paper is to study and evaluate the influences that motivate Singapore shoppers to outshop in Malaysia. |
| author2 |
Piron, Francis Maurice Valery |
| author_facet |
Piron, Francis Maurice Valery Suti Siah, Swee Cheng Wan, Rowena Chan Fong |
| format |
Final Year Project |
| author |
Suti Siah, Swee Cheng Wan, Rowena Chan Fong |
| author_sort |
Suti |
| title |
Retail Leakage |
| title_short |
Retail Leakage |
| title_full |
Retail Leakage |
| title_fullStr |
Retail Leakage |
| title_full_unstemmed |
Retail Leakage |
| title_sort |
retail leakage |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/8261 |
| _version_ |
1770565924851548160 |