Retail Leakage

• Main Authors: Suti, Siah, Swee Cheng, Wan, Rowena Chan Fong
• Other Authors: Piron, Francis Maurice Valery
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8261
• Institution: Nanyang Technological University

Previous studies on outshopping have been focusing on identifying outshoppers based on demographic variables and psychographic variables. Although identification of outshoppers is valuable, it is crucial for retailers to understand why consumers engage in outshopping activites. Evaluating the clause...