Retail Leakage
Previous studies on outshopping have been focusing on identifying outshoppers based on demographic variables and psychographic variables. Although identification of outshoppers is valuable, it is crucial for retailers to understand why consumers engage in outshopping activites. Evaluating the clause...
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Main Authors: | Suti, Siah, Swee Cheng, Wan, Rowena Chan Fong |
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Other Authors: | Piron, Francis Maurice Valery |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8261 |
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Institution: | Nanyang Technological University |
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