Exploratory study of perceived brand-image inconsistency in traditional versus Internet-based promotions.

This paper attempts to explore whether brands (in the fastfood and handphone industries) have consistent online and offline brand images. The nature and implicationsof any inconsistencies found are reviewed.

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書目詳細資料
Main Authors:	Neo, Yen Leng., Tan, Jinyu., Teo, Weini.
其他作者:	Xia, Yang
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business
在線閱讀:	http://hdl.handle.net/10356/8292
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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