Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders

Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders

This research paper examines the relationship of environmental stimuli and consumers' price-quality-value perceptions of Borders Singapore. It covers the following areas: environmental stimuli attributes that are important to Singapore consumers, the relative importance of various stimuli to un...

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Main Authors: Ang, Ai Peng, Neo, Bao Yin, Yong, Charlotte Zi Ai
Other Authors: Hooi, Den Huan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/8605
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8605
record_format dspace
spelling sg-ntu-dr.10356-86052023-05-19T05:41:34Z Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders Ang, Ai Peng Neo, Bao Yin Yong, Charlotte Zi Ai Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This research paper examines the relationship of environmental stimuli and consumers' price-quality-value perceptions of Borders Singapore. It covers the following areas: environmental stimuli attributes that are important to Singapore consumers, the relative importance of various stimuli to undergraduates and the perception of undergraduates on Borders Singapore. 2008-09-24T07:23:05Z 2008-09-24T07:23:05Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8605 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Ang, Ai Peng
Neo, Bao Yin
Yong, Charlotte Zi Ai
Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders
description This research paper examines the relationship of environmental stimuli and consumers' price-quality-value perceptions of Borders Singapore. It covers the following areas: environmental stimuli attributes that are important to Singapore consumers, the relative importance of various stimuli to undergraduates and the perception of undergraduates on Borders Singapore.
author2 Hooi, Den Huan
author_facet Hooi, Den Huan
Ang, Ai Peng
Neo, Bao Yin
Yong, Charlotte Zi Ai
format Final Year Project
author Ang, Ai Peng
Neo, Bao Yin
Yong, Charlotte Zi Ai
author_sort Ang, Ai Peng
title Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders
title_short Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders
title_full Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders
title_fullStr Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders
title_full_unstemmed Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders
title_sort impact of environmental stimuli on consumers' price-quality-value perceptions : a study on borders
publishDate 2008
url http://hdl.handle.net/10356/8605
_version_ 1770564740684185600

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