Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders

• Main Authors: Ang, Ai Peng, Neo, Bao Yin, Yong, Charlotte Zi Ai
• Other Authors: Hooi, Den Huan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8605
• Institution: Nanyang Technological University

This research paper examines the relationship of environmental stimuli and consumers' price-quality-value perceptions of Borders Singapore. It covers the following areas: environmental stimuli attributes that are important to Singapore consumers, the relative importance of various stimuli to un...