Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders
This research paper examines the relationship of environmental stimuli and consumers' price-quality-value perceptions of Borders Singapore. It covers the following areas: environmental stimuli attributes that are important to Singapore consumers, the relative importance of various stimuli to un...
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Main Authors: | Ang, Ai Peng, Neo, Bao Yin, Yong, Charlotte Zi Ai |
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Other Authors: | Hooi, Den Huan |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8605 |
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Institution: | Nanyang Technological University |
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