A study on customer satisfaction in the retail sector.
This project provides a study on customer satisfaction in the retail sector. The purpose of this research is to determine the importance of the identified set of factors, measure the level of customer satisfaction and identify factors, which require further improvement.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8679 |
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| Institution: | Nanyang Technological University |
| Summary: | This project provides a study on customer satisfaction in the retail sector. The purpose of this research is to determine the importance of the identified set of factors, measure the level of customer satisfaction and identify factors, which require further improvement. |
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