A study on customer satisfaction in the retail sector.

This project provides a study on customer satisfaction in the retail sector. The purpose of this research is to determine the importance of the identified set of factors, measure the level of customer satisfaction and identify factors, which require further improvement.

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Bibliographic Details
Main Authors: Lim, Caroline Wei Ping., Tang, Chiew Hong., Yeo, Serene Chay Tian.
Other Authors: Lee, Pui Mun
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8679
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8679
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spelling sg-ntu-dr.10356-86792023-05-19T05:45:01Z A study on customer satisfaction in the retail sector. Lim, Caroline Wei Ping. Tang, Chiew Hong. Yeo, Serene Chay Tian. Lee, Pui Mun Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This project provides a study on customer satisfaction in the retail sector. The purpose of this research is to determine the importance of the identified set of factors, measure the level of customer satisfaction and identify factors, which require further improvement. 2008-09-24T07:23:50Z 2008-09-24T07:23:50Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8679 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Lim, Caroline Wei Ping.
Tang, Chiew Hong.
Yeo, Serene Chay Tian.
A study on customer satisfaction in the retail sector.
description This project provides a study on customer satisfaction in the retail sector. The purpose of this research is to determine the importance of the identified set of factors, measure the level of customer satisfaction and identify factors, which require further improvement.
author2 Lee, Pui Mun
author_facet Lee, Pui Mun
Lim, Caroline Wei Ping.
Tang, Chiew Hong.
Yeo, Serene Chay Tian.
format Final Year Project
author Lim, Caroline Wei Ping.
Tang, Chiew Hong.
Yeo, Serene Chay Tian.
author_sort Lim, Caroline Wei Ping.
title A study on customer satisfaction in the retail sector.
title_short A study on customer satisfaction in the retail sector.
title_full A study on customer satisfaction in the retail sector.
title_fullStr A study on customer satisfaction in the retail sector.
title_full_unstemmed A study on customer satisfaction in the retail sector.
title_sort study on customer satisfaction in the retail sector.
publishDate 2008
url http://hdl.handle.net/10356/8679
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