A study on customer satisfaction in the retail sector.

This project provides a study on customer satisfaction in the retail sector. The purpose of this research is to determine the importance of the identified set of factors, measure the level of customer satisfaction and identify factors, which require further improvement.

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Bibliographic Details
Main Authors: Lim, Caroline Wei Ping., Tang, Chiew Hong., Yeo, Serene Chay Tian.
Other Authors: Lee, Pui Mun
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8679
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Institution: Nanyang Technological University

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