A study on customer satisfaction in the retail sector.

• المؤلفون الرئيسيون: Lim, Caroline Wei Ping., Tang, Chiew Hong., Yeo, Serene Chay Tian.
• مؤلفون آخرون: Lee, Pui Mun
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8679
• المؤسسة: Nanyang Technological University

This project provides a study on customer satisfaction in the retail sector. The purpose of this research is to determine the importance of the identified set of factors, measure the level of customer satisfaction and identify factors, which require further improvement.