Business models: Impact on business markets and opportunities for marketing research
10.1016/j.indmarman.2013.06.003
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Main Authors: | Ehret, M., Kashyap, V., Wirtz, J. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2014
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/116942 |
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Institution: | National University of Singapore |
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