Institutionalising customer-driven learning through fully integrated customer feedback systems

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-014

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Bibliographic Details
Main Authors: Wirtz, Jochen, Tomlin, Monica
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140371
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Institution: National University of Singapore

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