EFFECTS OF AD CREATIVITY AND AD REPETITION ON CONSUMER ATTITUDES, FEELINGS AND RECALL
Bachelor's
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Main Author: | LOU SENG LEE |
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Other Authors: | FINANCE & ACCOUNTING |
Format: | Theses and Dissertations |
Published: |
2018
|
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/147372 |
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Institution: | National University of Singapore |
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