Do recommend-a-friend programs really work?
Ph.D
Saved in:
Main Author: | CHEW YEE PENG, PATRICIA |
---|---|
Other Authors: | MARKETING |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2010
|
Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/15357 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | National University of Singapore |
Language: | English |
Similar Items
-
The Role of Metaperception on the Effectiveness of Referral Reward Programs
by: Wirtz, J., et al.
Published: (2013) -
Consumers' acceptance of electronic word-ofmouth recommendations: Effects of multiple communication elements and processing motivation
by: Wang, X., et al.
Published: (2013) -
Electronic word-of-mouth systems: consumption information contribution and acceptance
by: WANG XINWEI
Published: (2011) -
The acceptance of product recommendations from web-basedword-of-mouth systems: Effects of information, informant, and system characteristics
by: Wang, X., et al.
Published: (2013) -
Optimal decision making for online referral marketing
by: GUO, Zhiling
Published: (2012)