Effects of product learning aids on breadth and depth of recall: An empirical investigation

• Main Authors: Li, M.-X., Tan, C.-H., Wei, K.-K., Sia, C.-L., Teo, H.-H., Phang, C.-W.
• Other Authors: INFORMATION SYSTEMS
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: Consumer decision making; Product learning support; Recall
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/42610
• Institution: National University of Singapore

PACIS 2010 - 14th Pacific Asia Conference on Information Systems