Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology

Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology

ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems

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Bibliographic Details
Main Authors: Zhu, J.Y., Tan, B.C.Y.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Advertising effectiveness
Advertising intent
Blog advertising
Communicator expertise
Product involvement
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42660
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Institution: National University of Singapore
Description
Summary:ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems

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