Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology

• Main Authors: Zhu, J.Y., Tan, B.C.Y.
• Other Authors: INFORMATION SYSTEMS
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: Advertising effectiveness; Advertising intent; Blog advertising; Communicator expertise; Product involvement
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/42660
• Institution: National University of Singapore

ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems