Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology
ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference or Workshop Item |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42660 |
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| Institution: | National University of Singapore |