Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology
ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems
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Main Authors: | , |
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Format: | Conference or Workshop Item |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42660 |
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Institution: | National University of Singapore |