Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology
ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems
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2013
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sg-nus-scholar.10635-426602015-01-11T07:17:09Z Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology Zhu, J.Y. Tan, B.C.Y. INFORMATION SYSTEMS Advertising effectiveness Advertising intent Blog advertising Communicator expertise Product involvement ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems 2013-07-11T10:14:57Z 2013-07-11T10:14:57Z 2007 Conference Paper Zhu, J.Y.,Tan, B.C.Y. (2007). Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology. ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/42660 NOT_IN_WOS Scopus |
| institution |
National University of Singapore |
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NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| topic |
Advertising effectiveness Advertising intent Blog advertising Communicator expertise Product involvement |
| spellingShingle |
Advertising effectiveness Advertising intent Blog advertising Communicator expertise Product involvement Zhu, J.Y. Tan, B.C.Y. Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology |
| description |
ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems |
| author2 |
INFORMATION SYSTEMS |
| author_facet |
INFORMATION SYSTEMS Zhu, J.Y. Tan, B.C.Y. |
| format |
Conference or Workshop Item |
| author |
Zhu, J.Y. Tan, B.C.Y. |
| author_sort |
Zhu, J.Y. |
| title |
Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology |
| title_short |
Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology |
| title_full |
Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology |
| title_fullStr |
Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology |
| title_full_unstemmed |
Effectiveness of blog advertising: Impact of communicator expertise,advertising intent, and product involvement: ICIS 2007 breakthrough ideas in information technology |
| title_sort |
effectiveness of blog advertising: impact of communicator expertise,advertising intent, and product involvement: icis 2007 breakthrough ideas in information technology |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/42660 |
| _version_ |
1681082653493690368 |