Investigating consumers' variety seeking behavior in the light of online reviews: An individual level panel analysis
10.1109/HICSS.2012.382
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Main Authors: | Wang, Q., Goh, K.Y. |
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Other Authors: | INFORMATION SYSTEMS |
Format: | Conference or Workshop Item |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42703 |
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Institution: | National University of Singapore |
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