“Way smarter”: Valuair in the budget airline industry
By 2004, the low-cost carrier model had just recently been introduced to Southeast Asia. Airlines under this model quickly began taking market share. Singapore’s first budget carrier, Valuair, finds itself in fierce competition between two rapidly emerging competitors in the second half of 2004. Val...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/60 https://cmp.smu.edu.sg/case/3411 |
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| Institution: | Singapore Management University |
| Language: | English |