Suu Balm: From lead user innovation to rapid growth
This case is set in 2020 and talks about a start-up pharmaceutical marketing company - Good Pharma – based in Singapore. One of the first products the firm had embarked on marketing was Suu Balm, a cream for dry and eczema-prone skin, which had been formulated by a lead user - Dr Tey Hong Liang (Dr....
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2021
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/cases_coll_all/378 https://smu.sharepoint.com/:b:/r/sites/admin/CMP/cases/SMU-21-BATCH%20[PDF-Pic]/SMU-21-0024%20[Suu%20Balm]/SMU-21-0024%20[Suu%20Balm]%20A4.pdf?csf=1&web=1&e=J8epGJ |
| الوسوم: |
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