Improving Lives in the Base of Pyramid, Profitably

Improving Lives in the Base of Pyramid, Profitably

Stefan Jacob and Pin Kwokchallenge Southeast Asian companies to consider the rewards, and risks, of entering the Base of the Pyramid market.

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書目詳細資料
Main Authors:	Jacob, Stefan, Kwok, Pin
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2011
主題:	Business Administration, Management, and Operations
在線閱讀:	https://ink.library.smu.edu.sg/lien_research/82 https://ink.library.smu.edu.sg/context/lien_research/article/1079/viewcontent/Improving_Lives_in_the_Base_of_Pyramid__Profitably___Stefan_Jacob___Pin_Kwok.pdf
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