Rethinking customer solutions: From product bundles to relational processes
This study draws on depth interviews with 49 managers in customer firms and 55 managers in supplier firms and on discussions with 21 managers in two focus groups to propose a new way of thinking about customer solutions. Extant literature and suppliers interviewed for this study view a solution as a...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2007
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1055 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2054/viewcontent/RethinkingCustomerSolutions_2007_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |