Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)
An assumption of much of the literature in marketing strategy is that a firm accurately knows the nature of its interaction with competitors. This study examines this assumption and explores the relationship between firm performance and accuracy in perception. Teams in the Markstrat2 simulation game...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1996
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1614 https://doi.org/10.1007/bf00434904 |
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| Institution: | Singapore Management University |
| Language: | English |